Your business needs a killer website – and AI can make it happen. 

In this digital world, a website isn't just an option; it's your online store front. In fact, a whopping 93% of web designers are already using AI tools – a clear sign this tech isn't just a trend. 

But how does AI actually do all this?

Let's break it down! This article is your guide to using AI to build a website that actually converts. We'll cover everything from design automation to building a site that speaks directly to your business audience – no coding required.

How can AI Simplify the Web Design Process?

AI can revolutionize the website creation process, especially if you want to spend less time fussing with code. Here's how: 

Rapid design generation

Say goodbye to slow, manual design work. AI website builders can create fully functioning website layouts and prototypes within minutes using sophisticated algorithms, such as machine learning models and pattern recognition techniques. This lets you visualize your website design ideas quickly.

Content creation made easy

Struggling to fill your modern website with words and pictures? Artificial intelligence can help! It takes care of the creative aspects of web design to write text, suggest images, and even find fully edited videos. In fact, 58% of designers already use AI for this very reason, saving valuable time.

Infuse your website with expert insights

AI powered tools constantly learn what makes websites successful using advanced algorithms. You get an AI website that's both stylish and effective without any coding skills or having to become a design expert yourself.

Experiment and improve without the wait

Want to try a new design or different content? An AI website builder helps you a/b test ideas quickly and see the results. As per a survey by Huspot, 43% of designers rely on AI for a/b testing, ensuring their websites are constantly improving.

Builds website that knows your visitors

Personalization is critical to keeping visitors engaged. When customers feel understood and valued, they're way more likely to become loyal fans. 

Even studies show that 71% of consumers expect personalized experiences, and 76% get annoyed when it doesn't happen. That's where artificial intelligence technology comes in. It can analyze user behavior to tailor the content of your AI website and design for every single visitor. 

It's like having a marketing team dedicated to creating the perfect user experience for every individual.

How to Design a Website Using AI?

Artificial intelligence is revolutionizing website design, helping you deliver the engaging experiences your audience craves. Here's how you can bring AI tools into action for your brand: 

1. Use an AI website builder

There are plenty of software available these days to build a website, regardless of whether you have coding knowledge or not.  However, it can still be time-consuming.  

Wouldn't it be amazing to skip the headache and create websites in a few minutes? That's what AI powered website builders promise.

But with so many AI website builders on the market, choosing the right one can be overwhelming. 

Here are three top ai tools to help you get started:

Wix

Wix is a free AI website builder that strikes the perfect balance between ease of use, intuitive interface, and Ai powered features. Start by outlining the type of ai generated website you need, toss in a few personal details, and choose one of six design vibes. Wix then suggests three homepage layouts and recommends pages to include.   

Make a few quick selections and boom – you've got a draft AI website ready to customize. While you'll still need to add your own content, it can automatically generate a basic photography portfolio in under ten minutes.

Wix AI website builder offers the choice of using its AI website builder or picking a theme, with AI being the shortcut. But having access to Wix's top-notch editing tools for those finishing touches is a huge plus. It's the best of both worlds: AI speed with the flexibility for fine tuning. 

And honestly, for building a great website or even a landing page, those customization options are crucial. Wix also has AI tools for creating blogs, online stores, booking systems, and just about anything else you can imagine.

Jimdo

Like Wix, Jimdo is a veteran free AI website builder that also pioneered AI assistance. They launched their AI editor, Jimdo Dolphin, back in 2017 (though that specific branding seems to be less emphasized now).

Jimdo understands that not everyone's a coding whiz. That's why they offer two distinct AI website building paths:

• Jimdo Creator: This option is best for those with some web design experience. Think of it as the toolkit for tweaking layouts and getting hands-on with customizations.
• Jimdo Dolphin: This is their AI-powered website builder–perfect for beginners! It asks a few simple questions about your business and style preferences, then creates a basic AI generated website. No coding required!

With Jimdo Dolphin AI builder, you get a head start. Their AI tool handles layout, generates extra pages, and even suggests images to personalize your site.

Jimdo also offers some customization features to enhance your AI website-building experience. First, you can create a custom color palette for a cohesive look. 

The AI will then automatically apply those colors across your whole AI site, saving you time on individual formatting. 

Another handy feature is the social media sync. It pulls in your existing images from various platforms, making it a breeze to personalize your website with branded content or snapshots of your team or business location.

Webflow AI

Webflow AI isn't your everyday website builder; it's the power tool crafted for users with no coding knowledge. Think of it as the digital workshop where you build websites that are as dynamic and complex as your vision.

Webflow AI will put you in the driver's seat. You'll be able to create stunning websites, thriving online stores, and engaging blogs, all with a level of control that makes customization feel effortless.

Here's what you can expect from Webflow AI to make your projects a success:

• AI web design without the headaches: Webflow AI's easy-to-use, drag-and-drop interface will let you design freely. Edits will become a breeze, ensuring your website always looks its best.

• Streamlined content management: Webflow AI's built-in CMS allows you to create pages, generate content, add and manage website copy, images, and more a total snap.
• Rock-solid hosting: Webflow's hosting will be built to handle traffic surges, keeping your site secure and always available to your visitors.
• Integrations: Integrate Webflow AI with your favorite tools, such as Zapier and Google Analytics, to streamline tasks and gain valuable insights.
• Multi-lingual support: Webflow AI has support for multiple languages, accommodating users from all linguistic backgrounds.

Ramp is one of the better examples of this in action. This finance startup was growing and needed a website redesign that could keep up with its ambition. Their old site required coding for every tiny change, slowing them down. Webflow AI changed the game for them.

They redesigned their entire site in just six weeks. Not only did it look fantastic, but they gained the freedom to update things themselves without always needing developers.

The Results:

• Page views soared by 26% – more people were finding their site!
• Visitors explored 6% more pages per session – the redesign kept people engaged.

Hostinger

If you're looking for a super-fast way to get online, Hostinger's AI website builder might be worth checking out. It leverages ChatGPT technology to streamline the whole AI web design process.

How it works:

• Tell it about your business: Company name, brief description, and whether you need a blog, online store, etc.

• AI generates your site: You'll get text, images, and basic design elements based on your input. It also acts as a logo maker
• Tweak and customize: Choose from a few different layout options, play with colors, fonts, and customize your site design as per your requirements. For advanced features or a custom domain name, you'll need to upgrade to a paid plan.

Hostinger website builder uses ChatGPT technology which means the generated content is often surprisingly relevant and well-written for a first draft.

TeleportHQ

Web designers who crave control, TeleportHQ might be your new best friend. This AI website builder puts a unique twist on the ai website building process, giving you the tools to bring your design vision to life with remarkable precision.

Here are some key features that make its AI web design tools special?

• Wireframes to websites in a flash: Upload your design mockups, and TeleportHQ's AI analyzes them, instantly creating interactive templates. This is a major time-saver!
• Total control for design pros: Custom HTML and CSS coding are supported, letting you tweak every detail to match your web design ideas.

Whether you're a seasoned web designer or want to bridge the gap between design and development, TeleportHQ's AI powered features let you create truly unique websites without sacrificing precision.

2. Create a refined website structure using AI

Building a website from scratch can feel overwhelming in this digital world, especially figuring out the best layout. That's where AI tools come in handy. NLP models like Google Gemini can be your brainstorming partner, helping you map out the structure of your AI website.

Here's how to use it as AI code generators:

Log into Google Gemini and start with this prompt:

Act as a prompt engineer. Your goal is to design a website structure for [type of website] targeted at [target audience]. Please answer 25 questions. This will help me create the best possible prompt to guide your design process. 

Be specific about the type of website you're building (e-commerce, blog, portfolio, etc.) and website goals.

Google Gemini will ask you questions to get a better sense of your needs. 

Answer these as clearly as you can–this helps it create the perfect outline for your AI website design generator. Here’s the prompt Google Gemini came up with:

Based on what you've shared, Google Gemini will suggest a structure for your website.

Remember this is a rough draft. You need to make changes to ensure it fits your vision perfectly.

3. Take web design inspiration using AI

AI can streamline the website design process, offering fresh inspiration and even taking on some of the technical work. Instead of getting lost in a sea of design blogs or stock photos, AI can generate visuals based on your specific ideas.

Take creative tools DALL-E, for example. This AI image generator can create pictures that look realistic based on your written descriptions. You get 50 free DALL-E credits your first month, then 15 each month after that. Here's how to get started:

• Write a descriptive prompt: Be clear about the kind of website you're building (e-commerce, portfolio, etc.), the overall mood, color scheme, and any design styles that inspire you.

Example prompt: "Homepage for a vintage clothing boutique. Warm, muted color palette with pops of orange. Retro, 1970s aesthetic."

DALL-E will generate several images. 

Found one you like? You can ask it for variations to explore different layouts or color combinations.

If hands-on design is more your style, a tool like Webflow might be your jam. This platform lets you build your website visually with drag-and-drop elements. 

Think of it like Photoshop, but instead of just an image, you're creating a fully functional website. Webflow handles the coding for you!

Short on time or design experience? Webflow also offers a ton of customizable templates. These are especially great starting points for B2B sites, portfolios, blogs – you name it. 

They usually come pre-loaded with sections for product descriptions, customer reviews, and all those essential website’s AI-powered features.

4. Use AI for content creation and SEO

AI can streamline your content creation process with Natural Language Generation (NLG) tools. These tools use algorithms to transform data, keywords, and ideas into clear, engaging text that matches your brand's unique voice.

However, successfully integrating them into your content strategy requires more than simply pressing the "generate" button.  

Here's how to use the power of AI to give your online visibility a serious boost:

Persona identification 

Understanding your target audience remains the cornerstone of any effective content approach. If you have existing personas, that's fantastic! 

If not, AI tools like Google Gemini can be your secret weapon. Gemini excels at analyzing content and audience engagement, helping you pinpoint the ideal reader profiles for the topics you want to cover.

Here's how we did it:

Keyword selection 

You still need to identify your audience's specific search queries, and AI can be a huge time-saver here. Tools like ChatGPT are incredibly versatile:

• Generate synonyms: Expand your keyword list with relevant alternatives to avoid sounding repetitive or spammy.
• Find related keywords: Broaden your reach or target niche audiences by suggesting related terms and phrases.
• Target long-tail keywords: Capture specific search intent with longer, more detailed search phrases.
• Uncover FAQs: Address the questions your audience is asking, providing the answers they seek.

The prewriting stage 

This is where you essentially program your AI website builder for the best possible results. Provide clear instructions as though you were briefing a capable but sometimes overly literal colleague:

• Set the persona: Does your content need a friendly expert voice? Or perhaps a more casual, conversational blogger tone?
• Define the audience: Are you writing for tech enthusiasts or first-time homebuyers?
• Choose your tone: Formal, informative, playful–whatever aligns with your brand.
• Add formatting: Should the AI draft include headings, lists, or specific layouts?
• Get specific: Include any unique brand guidelines, color themes, or images you want to emphasize.

Content editing

This is where a skilled human editor is absolutely essential. The ideal editor isn't just a grammar whiz; they also understand your brand and your industry:

• Fact-check: AI can sometimes miss nuances or misinterpret data, so careful verification is key.
• Match brand voice: Does the AI-generated content truly sound like your company? An editor keeps everything consistent.
• Ensure accuracy and flow: Is the content clear and logical, and does it answer the reader's common questions thoroughly?

Tip: AI-generated content still needs careful editing. Expect at least one round of revisions to ensure accuracy and align your Ai website content with your brand's voice.

Content optimization 

You've got an AI-generated foundation; now it's time to polish it for those search engine algorithms. This is where your SEO team steps in, optimizing titles, meta descriptions, image tags, and all the other elements that help your content gain visibility. 

Plus, tools like Webflow AI automatically optimize your site's SEO based on your requirements, even offering suggestions to improve it further.  This combo of AI assistance and expert fine-tuning is the key to making a successful AI website.

Build your brand with AI

50 milliseconds! That's how quickly your brand’s webpage gets judged.

That's why strong branding is vital —it conveys your values and personality and sets you apart from the crowd. 

Luckily, AI tools are streamlining the creative process, making it easier than ever to develop a standout brand. 

Here's how they can help:

Design assistance

AI-powered tools offer tailored design suggestions and even create initial logo concepts. Almost all the tools require you to  tell them your business name, industry, and what kind of vibe you're going for. These AI-generated starting points save you tons of time brainstorming.

For example, AI taps into massive databases of web design trends and styles, ensuring you see several potential logo directions. This helps you create logos and build a unique brand identity.

Plus, AI offers suggestions based on data analysis and user preferences, not your personal taste. This is especially helpful when you feel stuck or unsure about a particular design direction when building websites.

Let us understand this by an example: we asked ChatGPT to generate logo ideas using style guidelines like "organic," "minimalist," and specified the color scheme like "earth tones for a sustainable skincare line."

We selected the name "Simple Leaf" and used the AI image generator tool Leonardo.ai to produce visuals. 

Here's what we got: 

Color palette

Choosing the right color scheme sets the tone for your entire brand. AI tools analyze what your brand stands for and your target audience, then suggest color palettes accordingly. 

Here's how:

• The emotional factor: AI knows that colors trigger emotions. Need to convey energy and excitement? Think warm reds and oranges. Going for a calm and trustworthy vibe? Blues and greens are your friends.

• Keeping it consistent:  Already have a few brand colors? AI tools will find other colors that complement them perfectly.

• Colors that work together: AI is a valuable tool that helps  you build a whole palette.  it suggests  colors that create a balanced and visually appealing look for your logo and other branding elements.

Here's how we created the color palette for the keyword "skincare" using ColorMagic app:

‍Font selection

Choosing the right fonts is all about finding the ones that say, "This is us!" AI tools can be your typography sidekick, helping you find fonts that are:

• Easy to read: No squinting allowed! AI makes sure your font looks clear at any size on any screen or printed page.
• Visually appealing: AI considers spacing and overall look to ensure your font compliments your AI web design.
• On-brand: Do you need something bold and modern? Or classic and elegant? An AI tool analyzes your brand personality to suggest matching typefaces.
• Versatile: An AI site builder helps you find fonts that work just as well on your AI website as on a business card.

If you need help finding fonts that work well together on your AI website, then Fontjoy is an excellent AI-powered tool. 

Start by picking a font for your headings, subheadings, or body text. Then, Fontjoy will suggest other fonts that complement your choice and help you create a cohesive, visually appealing look.

Implement AI security tools

AI is significantly enhancing website security. It has advantages that traditional methods can't match, such as minimizing  human errors that hackers often exploit. 

It can also automate time-consuming security tasks, like threat detection and response. This frees up your team to focus on other priorities. 

Plus, AI-powered security isn't static–it learns and adapts as new threats emerge, protecting your website.

But how do you select the right tools?

Think about your specific security needs and what kind of website you have. Budget is always a factor, as AI security can be an investment. It typically ranges from $69.99 to $30,000 per month, depending on the complexity of your site and the features you require. 

And definitely don't just take a company's word for it – perform  demos and compare tools to find the best fit for you.

Here are a few tools worth checking out:

• Darktrace: This platform acts like a self-healing security system, detecting and neutralizing attacks in real-time.
• Cylance: Consider this your malware shield! It uses AI to block attacks before they can wreak havoc proactively.
• Vectra: This cybersecurity tool excels at monitoring network behavior. It can detect even subtle signs of suspicious activity, helping to prevent security breaches before they happen.

Drawbacks of Using AI for website creation?

AI website website design generator offers some serious advantages – faster builds, streamlined design, and more. But before you dive in headfirst, it's essential to understand the potential downsides, especially for larger, more complex websites. Here's what you need to consider:

Con #1: Losing your unique voice

AI site builder is great at building a quick prototype website , but overuse can lead to a generic feel. Your website needs that human touch to truly stand out. Think of AI as a helping hand, not a replacement for your creative team. It's best for things like:

• Brainstorming: Getting blog post ideas or website layout suggestions.
• Customer support: Using AI-powered chatbots to answer basic questions (but always offer a way to reach a real person, too!)

Con #2: The learning curve

AI is powerful, but it's still an emerging technology. Getting the most out of it often means investing time in training and understanding the best ways to integrate it into your workflow.

Con #3: Privacy matters

AI often relies on collecting user data for personalization. This raises valid privacy concerns. Ensure the AI tools you use have robust data protection measures and that your privacy policy is transparent with users.

Build Your AI Website with Amply

This deep dive into AI web design tools shows potential to streamline workflows and create better user experiences. While AI platforms can be a great starting point, especially for beginners, they have limitations. 

Don't get too attached to the initial layout suggestions, and be vigilant about fact-checking and avoiding potential plagiarism in AI-generated text. 

Just remember, AI is a powerful tool, not a magic wand. It thrives on your input and guidance. Always review and adapt AI-generated suggestions to ensure they truly reflect your brand and goals.

Ready to use AI tools but want to make sure your website stands out? We can help! At Amply, our team of Webflow experts understands that AI can be a great starting point but sometimes needs a human touch. 

We'll work with you to refine the suggestions you get from the AI, make sure your website's content is accurate, and add that special something that reflects your brand.

Ready to talk about your project? Book a discovery call and let's see how we can partner up to create a website you'll be proud of.