Webflow Pricing Explained: Updated for 2024

Webflow pricing can get quite confusing, especially for first time users. That’s because they’re divided into so many categories, each tailored for a different purpose. 

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However, once you break it down and understand it with your requirements and budget in mind, it gets a lot simpler. 

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Webflow also keeps making changes to the pricing structure—another reason why people get confused. 

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So, let’s cut through the confusion and find the perfect plan to boost your efficiency and impress clients. We’ll keep updating this blog to keep you abreast with the latest information. 

Understanding Webflow Pricing Plans

Webflow offers a range of pricing options to fit different project needs and team sizes. Let's break down the main categories to help you understand what's available.

Three categories of pricing plans that Webflow offers:

CATEGORY #1–Free plan: This is Webflow’s starter plan, best for beginners wanting to explore the platform. You can build basic sites and familiarize yourself with the platform, although this plan has limited features and publishing options. 

CATEGORY #2–Site plans: These plans are for when you’re ready to publish your Webflow site on a host. There are two subcategories here:

• General Site plans: For regular websites, blogs, content-heavy sites, etc
• E-commerce plans: For online stores specifically; offers features that facilitate product selling.

CATEGORY #3–Workspace plans: These are designed for professionals (teams/agencies) who want to collaborate and design websites, billed on a per-seat basis. 

Note: Apart from the features each plan offers, consider billing options too as it will affect how much you pay for your desired plan.

Most Webflow pricing plans are billed both monthly and annually. The annual billings are usually around 20-25% cheaper than monthly payments –. E.g., the CMS plan costs $29 per month when billed monthly and $23 per month when billed annually.

Webflow’s Site Plans

Webflow's site plans are designed for hosting and publishing websites. These plans serve everything from simple personal sites to complex high-traffic business websites.

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They are divided into two categories i.e. general and ecommerce site plans. These are further subdivided into different categories which we will discuss below. 

1. General site plan

Webflow’s general site plan is divided into five categories:

• Starter
• Basic
• CMS
• Business
• Enterprise

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Each of these plans have a few common features: 

• Two-factor authentication
• Basic DoS protection
• Interactions
• Standard uptime and a global CDN (the enterprise site has a custom CDN)
• Localization preview
• Publish sites to webflow.io

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Let’s break down the plan one by one. 

1. Starter Plan

Webflow’s free starter plan is perfect if you’re new to the platform. In this plan you can manage 100 user accounts, 2 logic flows with 100 flow executions per month, 60 RPM API requests, and 1 GB bandwidth.

Here’s what you get and where you might run into walls:

Key features

1. Webflow.io domain: You can host your sites on webflow.io subdomain (e.g., yoursite.webflow.io). This may affect your branding and SEO because you won’t have a custom domain.
2. 2-page limit: Refers to static pages and CMS items like blog posts do not count against this limit.
3. 20 CMS collections: A collection of blog posts or office projects with a single-page template equals one CMS collection. 
4. 50 CMS items: CMS items may include blog posts, portfolio projects, etc., and any content managed through Webflow’s CMS. 
5. 50 form submissions (lifetime): Forms are crucial for lead generation; once you reach 50 submissions, no more will be collected hampering your ability to collect leads.
6. Free Localization preview: You can test how Webflow allows local languages but not publish them
7. 1 GB bandwidth and 1k visitors limit: If your goal is to generate website traffic, 1k doesn’t suffice well for it.

Best use cases

• Hobby and staging sites: If you're working on personal projects or testing ideas, the free plan is for you. For example, you could create a simple blog or a small personal website.
• Individual designers: It's an excellent option for building a portfolio website to showcase your work.
• Learning Webflow: You have full access to Webflow University even on Free plan— where you can learn the platform comprehensively. Follow along with tutorials and practice building sites.

2. Basic plan

Pricing: $14 per month (billed annually) or $18 per month (billed monthly)

The first of the paid site plan, Webflow basic site plan offers the right balance of features for simple, static sites. 

Unlike the starter plan, you get 10 GB bandwidth and 20 logic flows with up to 10,000 flow execution per month. 

Furthermore, this plan is where you start to get access to Webflow’s amazing built-in SEO features like 301 redirects, schema markup support, meta tags, sitemap controls, and structured search controls. 

Key features

• Custom domain
• 150 pages
• 0 CMS features
• 500 monthly form submissions
• 10 GB bandwidth
• Surge protection

Best use cases

This plan is perfect if you want to build a static website like a portfolio website or an informational page. 

3. CMS plan

Pricing: $23 per month (billed annually) or $29 per month (billed monthly)

Designed for dynamic and content-rich websites, Webflow’s popular CMS plan introduces dynamic content management capabilities. This means you can create CMS collections to store and organize content (like blog posts, portfolio items, or product information), and then design pages that dynamically display this content. 

You're not building templates per se, but rather creating layouts that can adapt to display different content items from your collections. 

You can create up to 2,000 CMS items which is perfect for content-heavy websites like blogs, product catalogs or extensive portfolios. 

For example, this would be great if you have a food blog with many recipes on it, a local news website or even just a photographer's portfolio with lots of projects on it.

The 200GB bandwidth and ability to handle 100,000 monthly visitors is perfect for growing sites.

One of the key features is site search which lets people quickly find what they’re looking for on large content websites. 

Key features

• Custom domain
• Up to 150 pages
• 20 CMS collections
• 2,000 CMS items
• 1,000 form submissions (monthly)
• Free localization preview
• 50 GB bandwidth
• Surge protection (can manage up to 250,000 unique visitors).
• 3 content editors
• Site search

Best use cases

The Webflow CMS plan is perfect for content-driven sites like blogs, news sites, portfolios, b2b websites, event management, educational sites, nonprofits, and restaurant websites. 

3. Business plan

Pricing: Starts from $39 per month (billed annually) or $49 per month (billed monthly)

The business plan features make it the most flexible Webflow pricing plan. It takes everything from the CMS plan and adds more, making it ideal for business sites. 

Why the most flexible? It lets you choose among 10,000, 15,000, and 20,000 CMS items and bandwidth ranging from 100 GB to 500 GB. The price of the plan also varies depending on how many CMS items you need and what bandwidth you need, the lowest price being $39 per month (10,000 CMS items and 100GB bandwidth), and the highest being $249 per month (20,000 CMS items and 500GB bandwidth).

Key features

• Custom domain
• Up to 300 pages.
• Flexible CMS items (Choose between 10,000, 15,000, and 20,000 CMS items as per your requirements) 
• 2,500 form submissions (monthly): 
• Free localization preview
• Flexible bandwidth (Offers five bandwidth options (100GB, 200GB, 300GB, 400GB, and 500GB) to choose from)
• Surge protection
• 10 content editors
• Site search
• Form file upload

Best use cases

The business plan is Ideal for large businesses, e-commerce sites, and high-traffic blogs requiring extensive content management, robust user interaction, and team collaboration.

4. Enterprise site plan

The enterprise site plan is not priced as a fixed value by Webflow. Instead, they tailor a price based on your requirements and company goals.

In Enterprise plan, Webflow provides you scalable and customizable web solutions for high-performance demands.

This allows unlimited CMS items which means you can have large content databases. Bandwidth and monthly visits are also adjusted according to your needs so that the website can handle all traffic spikes.

You can submit any number of forms without restriction and have multiple content editors if required.

Moreover, you get some advanced security features unique to this Webflow pricing like DDoS protection, custom SSL certificates, custom security headers, and private webflow staging. 

With this package you will be assigned a personal account manager who will give you priority support with custom SLAs. The advanced collaboration tools make working easy among big teams that work on vast web projects too.

B. Ecommerce plans

The Webflow ecommerce plans cater to businesses of different sizes who want to sell products online. They come in three variants:

• Standard
• Plus
• Advanced

Here are some features common in each category of ecommerce plans:

• Custom checkout and shopping cart: Visually curate unique checkout and shopping cart 
• 20,000 paid users: Create gated and personalized experiences by charging visitors
• Email product fields 
• Email customization: Customize email text and color to match your branding
• Stripe, PayPal, Apple Pay, and web payments support: Cater to international customers by offering several payment options
• Automatic tax calculation: Calculate taxes at the checkout automatically
• Unlimited sales volume
• Facebook, Instagram, MailChimp, and Google shopping integration: Boost your marketing efforts 

Below is an elaborate discussion of each individual e-commerce plan offered.

1. Standard ecommerce site plan

Pricing: $29 per month (billed annually) or $42 per month (billed monthly)

Apart from all the features common to these plans, the Standard ecommerce site plan gives you access to all the CMS plan features. 

You can list up to 500 products making it suitable for companies having small catalogs. You can use 2,000 CMS items on this plan. However, there is an additional charge of a 2% transaction fee apart from the PayPal or Stripe processing fee. 

You can have up to 3 staff accounts which is great if you have a small team. 

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Best use cases

This plan is ideal to get your business off the ground if you’re just starting out. 

2. Plus ecommerce plan

Pricing: $74 per month (billed annually) or $84 per month (billed monthly)

You get access to all the Business site plan features with the Plus ecommerce plan. Additionally, it allows listing up to 5000 products making it suitable for businesses with larger catalogs.

There’s no Webflow transaction fee under this plan which saves money as sales volumes grow over time. Also, one can add 10 staff accounts making management easier in a multi-department company setup.

It offers advanced features like unbranded emails for a professional appearance in client communications and enhanced analytics tools, which improve your business’ promotional capabilities.

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Best use cases

It is well-suited for established online stores looking to expand their online presence, mid-sized retailers, or businesses with a wide range of products.

3. Advanced ecommerce plan

Pricing: $212 per month (billed annually) or $235 per month (billed monthly)

Again, with this plan, you get access to all the business plan features. You can have 15 staff accounts, list up to 15,000 products, and there’s also no cap on annual sales volume allowed, meaning unlimited business growth potential.

Best use cases

The Advanced ecommerce plan is best for larger ecommerce businesses with a wide variety of products, established online retailers, and companies expecting a high sales volume.

Workspace Plans

Compared to Site plans which focus on individual website creation and hosting, Workspace plans are for teams working on multiple projects; thus making them perfect for in-house design teams, agencies, or freelancers.

They are divided into two categories i.e. for in-house teams and for freelancers. These are further subdivided into different categories which we will discuss below. 

1. For in-house teams

The in-house workspace plan is for teams who want to have more control over their website. It is divided into four categories. 

• Starter
• Core
• Growth
• Enterprise

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Below are a few features common to each of these plans. 

• Full design access control
• Maximum of 2 free agency or freelancer guests (except Enterprise plan where you can add up to 10 guests)
• Site transfer
• Two-factor authentication
• Email support

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Let’s discuss each one individually. 

1. Starter plan

The Starter Workspace Plan is what you get by default once you create an account in Webflow. You can add unlimited paid hosted sites with this plan which is great for prototyping. However, you can have only 2 pages per site.  

This plan lacks extensive collaboration features like content editing role, page branching, code export, and more. 

You also can’t custom code on this plan which is a huge drawback if you’re a creative web developer. 

Key features

• 2 Webflow.io staging sites
• 2 pages per site
• 50 CMS items per site
• 2 agency or freelancer guests
• 2 free commenters

Best use cases

You can opt for this plan for prototyping, Webflow feature exploration, or small projects and upgrade as you scale. 

2. Core plan

Pricing: $19 per month per seat (billed annually) or $28 per month per seat (billed monthly)

The Core plan was made with small in-house teams in mind allowing up to three team members and 10 commenters. You can also have 10 staging sites on Webflow's servers which come in handy for client presentations or testing.

Under this plan, you get full control over the level of design and admin access each team member gets. You can even control which team members can design, comment, or edit content on each of your Webflow sites.

Key features

• Up to 3 users  
• Unlimited paid hosted sites  
• 10 Webflow.io staging sites  
• 150 pages per site  
• 50 CMS items per site  
• Custom code  
• Site password protection  
• User roles and permissions  
• Design vs. edit content  
• Code export  
• 2 agency/freelancer guests  
• 10 free commenters

Best use cases

The Core plan works best for small marketing teams or startups that are beginning to standardize their web design process.

3. Growth plan

Pricing: $49 per month per seat (billed annually) or $60 per month per seat (billed monthly)

The Growth plan of the Webflow pricing plan enhances team collaboration by supporting up to nine team members and unlimited staging sites.

This plan includes advanced collaboration tools, such as custom roles and permissions, and the ability to set up a team library for consistent branding across projects. It also offers white-labelling, allowing agencies to present themselves more professionally to clients.

Key features

• Up to 9 users  
• Unlimited paid hosted sites  
• Unlimited Webflow.io staging sites  
• 150 pages per site  
• 50 CMS items per site  
• Custom code  
• Site password protection  
• User roles and permissions  
• Design vs. edit content  
• Publishing permissions  
• Code export  
• 2 agency/freelancer guests  
• 10 free commenters

Best use cases

The Growth plan would be best suited for medium-sized teams or agencies who are managing multiple client projects at once.

4. Enterprise plan

Pricing: Custom

If you need more than what the Growth plan offers, check out the Enterprise Workspace Plan. This plan includes unlimited team members and everything good from all other plans. What sets it apart is the high level of customization and advanced security features.

With the Enterprise Workspace Plan, you get a dedicated account manager and can request custom integrations if needed. You'll also have access to more in-depth analytics, such as audit logs to track changes. Single Sign-On (SSO) support is included, enhancing security and simplifying user management.

Key features

• Uncapped users
• Page branching
• Up to 30 commenters
• Enterprise-ready scale
• Advanced collaboration
• Guaranteed SLA
• Enterprise security
• Webflow’s customer success team’s guidance
• Enterprise support

Best use cases

This is ideal for large corporations, government agencies or even enterprise level design agencies that are managing many high-stakes projects at once.

2. Freelancer and Agency Workspace Plans

Webflow offers specific workspace plans for freelancers and agencies that were designed around their needs and workflows.

These focus on client management, project organization and scalability.

1. Freelancer plan

Pricing: $16 per month per seat (billed annually) or $24 per month per seat (billed monthly)

The Freelancer plan allows up to 3 team members to work on 10 staging sites on webflow.io domain. 

It also allows 2 free guest access to keep clients updated with the project's progress. You also get full CMS access on the unhosted sites. 

Key features

• Up to 3 users as you build your team  
• 10 staging sites on webflow.io domains  
• Full CMS access on staging sites  
• Free guest access in client Workspaces  
• Basic roles and permissions  
• 10 free commenters

Best use cases

This plan is great if you want something affordable with all the essential features. So it works well for solo designers, startups, or small partnerships that want to grow their client base.

2. Agency plan

Pricing: $35 per month per seat (billed annually) or $42 per month per seat (billed monthly)

The Agency plan is tailored for growing design teams and established agencies, offering several features to support scalability and advanced collaboration. This plan allows up to nine team members and removes the cap on non-hosted projects, accommodating the expansion of your client base.

Key features include advanced collaboration tools, such as custom roles and permissions, ensuring that each team member has the appropriate level of access to specific projects. The inclusion of a team dashboard enhances project management and client organization, streamlining workflows and improving efficiency.

A standout feature of the Agency plan is the ability to build and manage team libraries. This ensures consistency in branding and design across all projects, which boosts efficiency and maintains high quality standards. Additionally, the plan offers priority support, ensuring that any project-related issues are resolved promptly.

Advanced white labeling options are also available, allowing for full customization of the interface or published sites for clients. This level of customization is particularly beneficial for agencies aiming to provide a tailored experience for their clients.

Key features

• Up to 9 users as you scale your team  
• Unlimited staging sites on webflow.io domains  
• Full CMS access on staging sites  
• Free guest access in client Workspaces  
• Advanced roles and permissions  
• 10 free commenters

Best use cases

The Agency plan is ideal for established agencies looking to streamline their workflows, coordinate larger teams, and manage multiple complex client projects as they grow.

Add-ons: Localization Pricing Plans

In web design, localization refers to the process of adapting a website for different languages and regions.

It is important in today’s globalized world because businesses need to be able to communicate effectively with international audiences.

Localization goes beyond simple translation by taking into account cultural differences, date formats and regional preferences among other things.

1. Essential plan

Pricing: +$9 per site (on top of your existing plan)

The Essential Localization plan is perfect for companies that are just starting their global expansion. It supports up to 3 locales so you can create different versions of your website in various languages or targeted at specific areas.

Some key features include the ability to translate static content and alt text for images; having different typography settings and stylesheets per locale so that your design works well with different languages.

You can use localized meta titles and descriptions  and up to 10k words per locale per month. This will help boost your SEO efforts in multiple markets.

Best use cases

This option would be most suitable for small businesses or startups who are looking at entering new markets but don't want too much investment upfront.

2. Advanced plan

Pricing: +$29 per site (on top of your existing plan)

With the Advanced Localization plan, you can expand even further internationally by supporting up to 5 locales. Building on what was included within their essential package they have added more sophisticated tools which allow for better management of a multilingual website.

A standout feature is automatic visitor routing based on browser language or location. This ensures that someone browsing from another country will be seamlessly redirected to the correct version of your site without them needing to do anything themselves.

This plan also enables you to localize dynamic content from your CMS making it easier for blogs and product catalogs to be managed across different languages; creating localized URLs is another way to improve SEO rankings in each country too.

Best use cases

Ideal for growing businesses with clear international strategies or companies operating within multiple language regions or countries

3. Enterprise plan

Pricing: Custom (contact Webflow for a quote)

The Enterprise Localization plan offers unlimited locales which gives large multinational corporations an opportunity to target several international markets simultaneously

Besides all the features present in advanced packages, this one includes customized solutions meant specifically for your organization’s requirements.

Moreover, enterprises will have greater control over variations between contents across different regions not only translating but also adapting accordingly so as they may resonate better with their audiences abroad.

Another major benefit involves dedicated support in managing multi-language sites where webflow teams work closely with you over creating unique solutions tailored towards addressing various challenges associated with such undertakings.

Best use cases

This would suit best those enterprises who require intricate localisation functionalities due either presence many countries having diverse cultural settings among others

Choosing the Correct Plan

Picking the perfect Webflow plan does not have to be complicated. Let's go through a quick exercise to help you decide what is best for you.

Answer these questions (write them down or remember them in your head):

What is your website going to be used for primarily?

• a) Personal portfolio or small business site
• b) Content-heavy site (blog, news, etc.)
• c) Online store
• d) Complex business site or web app

How many pages will your site have?

• a) 1-2 pages
• b) Up to 100 pages
• c) More than 100 pages

Do you need a Content Management System (CMS)?

• a) No
• b) Yes, for a small amount of content
• c) Yes, for a large amount of content

What is your expected monthly traffic?

• a) Up to 25k visits
• b) Up to 100k visits
• c) Up to 1m visits
• d) More than 1m visits

Do you need team collaboration features?

• a) No, I work alone
• b) Yes, for a small team (up to 3 people)
• c) Yes, for a larger team

If selling products, how many items will you have?

• a) I'm not selling products
• b) Up to 500 items
• c) Up to 5k items 
• d) More than 5k items

Now let’s interpret your answers:

If you answered mostly A’s: You’re likely best suited for the Basic Site Plan or Free Plan if you’re just starting.

If you answered mostly B’s: The CMS Site Plan or Standard Ecommerce Plan (if selling products) would be good options.

If you answered mostly C’s: Consider the Business Site Plan or Plus Ecommerce Plan for more advanced needs.

If you answered D to any question: You may need the Enterprise Site Plan or Advanced Ecommerce Plan to handle your complex requirements.

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