Unison

field

SaaS/AI for Gov

Company Location

Virginia, USA

About

Unison provides AI-infused customer-driven software solutions to federal agencies and government contractors to boost efficiency, transparency, and compliance.

Scope

Branding

Project Overview

Before working with Amply, Unison's website struggled with several issues. It featured a copy-dense layout that obscured key product highlights, relied on an outdated design with excessive use of stock photos, suffered from poor navigation and a clunky user experience, and lacked a distinctive brand identity and visual storytelling, which made it difficult for them to connect effectively with their audience.

Amply Solutions

Amply partnered with Unison to transform their website into a modern, brand-driven experience that speaks directly to their ICPs: FedGov and GovCon. Using elements like dynamic gradients, custom stock photo treatments, and isographic visuals, we designed a website that balances clear messaging with visual engagement. We made their social proof front and center, with logos and valuable case studies on their homepage reinforcing credibility. Additionally, we optimized the overall sitemap and navigation to prioritize high-impact pages boosting the overall conversion rate.