MyMeta

field

SaaS

Company Location

Milan, Italy

About

MyMeta is a Digital Adoption Platform that simplifies the process of adopting complex software for large organizations, enabling them to function more efficiently.

Scope

Branding

Web Design

Webflow Dev

Project Overview

Before engaging our agency, MyMeta faced several critical challenges with their existing WordPress website. The platform's inefficiencies made maintenance and scalability a nightmare for their marketing team. The website suffered from bloat, security issues, and slow loading speeds due to an abundance of unreliable plugins. To make matters worse, they had even experienced the accidental deletion of their website, leading to significant disruptions in their online presence. Another major issue stemmed from the website's design, which failed to effectively convey the company's value proposition. The heavy reliance on generic stock images made it difficult for visitors to understand MyMeta's core offerings and left them feeling confused. Additionally, the website's navigation was convoluted, with hidden pages assuming users' prior knowledge and familiarity with the site's structure.

Amply Solutions

After the successful launch of the new Webflow-based website, MyMeta experienced a remarkable transformation in their online presence. Within just four months, they witnessed an astounding 10x increase in on-site conversions. The clean semantic code used in our Webflow builds ensured high-performing sites, contributing to improved loading speeds and a more seamless user experience. The MyMeta team now enjoys a website that accurately portrays their brand's story and speaks directly to their customers' needs. By eliminating confusion and providing an intuitive user interface, we enabled visitors to navigate the site effortlessly, leading to higher engagement rates and, ultimately, a significant boost in conversions. In conclusion, our comprehensive branding, web design, and Webflow development solutions not only resolved MyMeta's initial problems with their WordPress website but also enabled them to thrive and grow in the competitive B2B-SaaS market. The success of this project stands as a testament to the power of a well-crafted digital presence and the impact of effective web design on business performance.

Our new site increased conversions by 10x. We were driving traffic to our previous site but conversions were low. Amply came in and provided a strategic approach in redesigning our new site to align with our audience.

Lou Leporace

CMO