11 unqiue ways to package(or showcase) your SaaS pricing

Pricing isn’t just about the numbers—it’s a way to show your customers the value they’ll get and guide them towards making a decision. How you present your pricing can have a big impact on whether potential customers choose you or move on.

Whether you’re a startup figuring out your pricing or a more established business looking to improve, there are creative ways to package your pricing that can better connect with your customers. In this blog, we’ll go through 11 unique ways to package (or showcase) your pricing that can help you engage more customers and boost sales.

Ready? Let’s begin

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Why Structuring Your Pricing Around Your Offering Works

Different products and services demand different pricing models to capture customer interest and value effectively. By structuring your pricing to suit how your product is used—whether through tiered, usage-based, or freemium models—you can align your pricing with customer expectations and maximize conversions.

For example, usage-based pricing works well when your product’s value scales with usage, making customers feel like they’re only paying for what they use. Tiered pricing, on the other hand, offers flexibility by catering to various customer segments with different needs, from basic plans to premium features. Freemium models are great for attracting users early on, allowing them to try out your product before committing to a paid plan.

By choosing the right pricing structure for your offering, you guide customers through a clear decision-making process, matching their needs to your product’s value. This strategy not only enhances customer satisfaction but also boosts conversions, as users feel they are getting exactly what they need at the right price point.

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11 unique pricing strategies you can take inspiration from

Now that you understand why different pricing strategies work for different products/services, let’s see how you can structure your pricing based on your needs.

1. Tiered Pricing with Clear Benefits

Pricing Structure: This strategy involves offering multiple pricing tiers, such as Basic, Premium, and Business, with each tier unlocking more features like advanced reporting, increased seats, and team collaboration tools.

Why It Works: This approach works because it caters to a wide range of users, from small teams to large enterprises. By clearly outlining the benefits of each tier, customers can easily pick the plan that suits their needs and budget.

A good example of this strategy is Asana’s tiered pricing, which helps users find the right balance between affordability and features.

2. Per-Feature Pricing

Pricing Structure: With Per-Feature Pricing, customers start with a basic plan that covers the essentials and can add on extra features as needed. Each feature has its own price, so customers only pay for what they actually use. This makes it easy to tailor the plan to fit specific needs and scale up as necessary.

Why It Works: Per-feature pricing works well because it’s flexible and customer-friendly. It lets people pick and pay for exactly what they need, whether they’re a small business or a large company. This approach makes customers feel like they’re getting good value, which helps build satisfaction and loyalty.

You can see a great example of this in action on Zapier's pricing page.

3. Usage-Based Pricing

Pricing Structure: With Usage-Based Pricing, customers are charged based on their usage, such as the number of emails sent each month.

Why It Works: This strategy ensures that customers pay only for how much of the service they use, making it cost-effective for businesses with varying usage needs.

Example: SendGrid uses this model effectively, allowing businesses to scale their costs according to the number of emails they send per month.

4. Freemium Model

Pricing Structure: Companies offer a free basic version with limited features and provide paid plans with additional functionalities.

Why It Works: The freemium model works because it allows users to try the product before committing to a paid plan. This reduces the perceived risk and often increases conversions as users see the value in upgrading.

Example: Buffer employs this strategy, offering basic social media scheduling tools for free while charging for premium features like analytics and multiple accounts

5. Per-User Pricing

Pricing Structure: In this model, customers pay based on the number of users accessing the platform. The cost scales with the size of the team, and pricing is often tiered based on feature access.

Why It Works: This strategy is transparent and easy to understand, making it attractive for businesses that expect to grow over time. As teams expand, the cost scales naturally with the number of users.

Example: Monday.com uses per-user pricing to help businesses manage expenses as their team size increases.

6. Bundled Pricing

Pricing Structure: Bundled Pricing combines multiple products or services into a single package at a discounted rate. It simplifies the buying process by offering everything customers need in one place.

Why It Works: This strategy provides more value for the customer by offering a complete solution at a lower cost than buying each product separately. It also makes upselling easier by showing the added benefits of higher-tier bundles.

Example: HubSpot CRM is a prime example of bundled pricing, offering marketing, sales, and service tools in various packages to meet different business needs.

7.  Lifetime Pricing

Pricing Structure: Lifetime Pricing offers customers a one-time payment for indefinite access to the product, usually including future updates as well.

Why It Works: This model is appealing to users who want long-term value without worrying about recurring payments. It’s particularly attractive to those planning to use the service for years.

Example: SendFox uses lifetime pricing, allowing users to pay once and gain lifetime access, making it a cost-effective choice for long-term users.

8. Add-Ons and Upgrades

Pricing Structure: With this model, customers start with a basic plan and add extra features or services as needed. Each add-on is priced separately, giving businesses flexibility to scale their subscription.

Why It Works: This strategy works because it offers personalization. Customers can build a plan tailored to their specific needs, ensuring they’re only paying for the features they value.

Example: Intercom is a great example of this model, allowing users to pick and choose additional features that suit their business needs.

9. Free Trials and Demos

Pricing Structure: Free Trials and Demos offer potential customers a chance to try the product or receive a guided tour of its features before making a commitment.

Why It Works: This strategy reduces the risk for customers by letting them explore the product firsthand, helping build trust and increase conversions.

Example: Salesforce uses free trials and personalized demos, allowing users to see how the platform fits their needs before committing to a subscription.

10. Cost Savings Proposition

Pricing Structure: This model demonstrates how much customers can save by consolidating multiple tools into one. It positions the product as a cost-effective solution by highlighting savings.

Why It Works: By showing clear cost savings, this strategy helps businesses see the value in switching to an all-in-one platform. It simplifies decision-making by focusing on both efficiency and budget.

Example: ClickUp uses this strategy to show businesses how they can save money by replacing several tools with one comprehensive solution.

11.  Money-Back Guarantee

Pricing Structure: A Money-Back Guarantee allows customers to try the product risk-free, offering a refund if they aren’t satisfied within a specific time frame.

Why It Works: This strategy removes buyer hesitation by ensuring there’s no risk in trying the product. It builds trust and often increases conversion rates as customers feel more confident in their purchase.

Example: NordVPN offers a 30-day money-back guarantee, giving customers peace of mind while trying out their services.

Conclusion

At the end of the day, how you package your pricing can make or break a customer's decision. But there’s no universal formula—you’ll need to figure out what resonates with your audience and adjust accordingly. Whether it’s through tiered pricing, a freemium model, or offering add-ons, what matters is that your pricing is easy to understand, reflects the value you offer, and meets the needs of your customers.

Now is a good time to review your current pricing structure. Think about whether it’s clear, flexible, and appealing to different types of customers. Maybe test out one or two of these strategies—whether it’s creating a cost-savings proposition like ClickUp or using per-feature pricing like Zapier. Even small changes can make a big impact over time.

The key is to keep refining your approach based on customer feedback and performance. Pricing isn’t static—it should grow with your business, allowing you to connect better with your audience and support your long-term goals. So, start experimenting, gather insights, and find the strategy that fits best for your business.