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The homepage... the one page on your website that is supposed to entice, introduce your brand, convert, and more importantly educate your target audience (without going into too much detail of course) that your product is the product that they've been dreaming of. Hopefully, that doesn't sound too daunting, because it shouldn't be. Here in this comprehensive guide, we'll go over...
- The overall goals of the homepage as a whole,
- How to structure the flow of the homepage
- The goals of each section
- Prompts for sections and specific content
- Real world examples
The Goal
Ok, I think we've all been there. We land on a homepage and after scrolling and clicking around, we realize "Wow, I have very little idea of what this product actually does." It happens a lot to me at least. This happens because there is a lack of alignment as to what the homepage is actually supposed to do. It's simple, your homepage should answer the following primary and secondary questions for visitors landing on your site:
Primary
- What problem do you solve?
- What is your product?
- Who is your product for?
Secondary
- How does it work?
- Is this legit?
- Is it robust enough for my needs?
- Is it easy to use?
- How much does it cost?
- How do I get started?
The Goods
After years of designing high-converted B2B homepages, we've decided to put together a template and guide for other B2B marketers to follow. This isn't suppose to be a single all encompassing template because B2B websites aren't a "one-size-fits-all" solution.
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