Why B2B Marketers should be betting on Webflow

Fear of breaking a site is real (ask any B2B marketer). This fear keeps you from experimenting and slows down your progress.

But what if you could maintain, scale, and experiment with your website without worrying about breaking it? You could build landing pages, experiment with different layouts, and push changes fast, without relying on your engineering team to do it for you.

Webflow is making it possible. Webflow is empowering B2B marketers to take control of their most important marketing asset, their website.

The recent features rolled out by Webflow make it super easy for marketers to build new pages and update things on their own, without causing any responsiveness disasters or weird complexities.

In this blog, we’ll see why Webflow is a great choice for B2B marketers and which new updates make it an even better platform for you.

Let’s dig in.

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Why Webflow is already a great option for B2B marketers

Webflow offers a perfect blend of ease of use and powerful capabilities. It allows you to create, manage, and optimize websites without needing to write any code. But that’s not all. Here are some core Webflow features that make it an ideal choice for B2B marketers:

1. Designed with Marketers in mind: Webflow’s Visual Designer lets marketers create and manage websites without coding knowledge. This makes it easy for non-technical users to launch new pages and campaigns quickly.
2. Consistent User Experience: Almost 61.95% of internet traffic comes from mobile and Webflow understands it. With built-in responsive design tools, Webflow ensures your website looks great on all devices from large desktops to small phones. This also helps you reach a wider audience effectively.
3. Full Design Control: Webflow allows complete website customization to the very pixel, so you can match your website’s look and feel to your brand guidelines and marketing strategies. With this granular control, your website can look exactly how you want it to.
4. Improved Search Visibility: Webflow is strong on SEO. It has built-in SEO tools for optimizing meta tags, alt texts, sitemaps, image optimization, etc. Webflow also uses AWS hosting to ensure fast loading times.
5. Easy Content Management: Webflow has an integrated CMS, that gives you the same design flexibility that you’d get when building static pages. It’s also pretty easy to use, meaning you can create, manage, and update content without technical help.
6. Better Team Collaboration: Webflow has a built-in commenting feature that makes the review process faster, so you collaborate with your teammates right on the platform. You can also manage user permissions and give them access to only edit, comment, or design.
7. Integrates with Your Tools: Webflow works well with your existing CRM or analytics tools like HubSpot and Google Analytics. Apart from native integrations, you also get API access, meaning you can integrate with pretty much any tool that allows for API integration.

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Recent Product updates that Webflow rolled out

Page templates & page-building mode

What is it?

‍Page templates allow you to create brand-consistent templates for the static pages you build often. This could be an event page, feature/product page or any other page. Your developer can standardize the structure of these pages, and you as a marketer can then build new pages starting from that structure.

Webflow will also launch page-building mode later this year. This feature will make it easy for marketers to build and launch new landing pages on their own, without the fear of breaking things.

With page templates and page-building mode, you can:

• Create Consistent Pages: Use standardized templates for event pages, product features, or any frequently used page types to ensure brand consistency.
• Save Time: Build new pages by starting with a pre-designed template, reducing the need for repetitive design work.
• Experiment faster: With the upcoming page-building mode, you can create and launch new landing pages without worrying about breaking the site.
• Streamline Workflow: Collaborate efficiently with developers who can set up the templates, allowing you to focus on content and marketing strategies.

Learn more about page templates here.

Components slots

What is it?

‍Component slots allow you to create components with placeholders that don’t need pre-determined content. This means you can add different components inside a component, and build sections with consistent design structure.

This makes it easy for marketers to experiment with different layouts and designs while ensuring the website remains consistent. For example -

With component slots, you can:

• Customize Content Easily: Add unique text, images, or other elements to predefined slots within components.
• Maintain Design Consistency: Use the same component across different pages while tailoring the content to fit each page’s needs.
• Save Time: Quickly update content within slots without redesigning the entire component.
• Enhance Flexibility: Adapt components for various uses, making your site more dynamic and responsive.

Learn more about component slots here

CMS on canvas editing

What is it?

‍CMS on Canvas Editing lets you manage and edit your CMS item’s content directly on the page. You can see how your content will look in real time without switching between different views or modes. For instance, you can edit text, images, and other elements directly on the page as they appear to users, making it easy to ensure everything looks perfect before publishing.

With CMS on canvas editing, you can:

• See CMS content changes in real-time: Make CMS content changes directly on the designer and see them instantly.
• Simplify Content Updates: Update text, images, and other elements without navigating away from the page.

Learn more about CMS on canvas editing here

Libraries (coming soon)

What is it?

‍Libraries will allow you to share your design assets, components, and variables across different projects in your workspace. This feature will ensure consistency and speed up the design process by reusing common elements. For instance, you can create a library of brand assets like logos, color palettes, and typography to maintain a consistent look across all your websites

With Libraries, you will be able to:

• Share Design Elements: Use the same assets across multiple projects to maintain a consistent look.
• Speed Up Design Work: Quickly access and use pre-designed elements, saving time on new projects.
• Enhance Team Collaboration: Make it easy for teams to work together by sharing a common set of design resources.

Learn more about Libraries here

Localization

What is it?

Localization allows you to customize your website for different regions and languages. This means you can create versions of your site tailored to specific markets, ensuring your content is relevant and accessible to a global audience.

Each version of your site can have different content, design, and assets, making it possible for you to fully optimise your website for specific markets.

With localization, you can:

• Expand Your Reach: Create different language versions of your site to connect with a broader audience around the world.
• Improve User Experience: Make sure your content is relevant and easy to understand for users in different regions.
• Boost SEO: Optimize your site for search engines in multiple languages, and improve visibility in international markets.

Learn more about Localization here

Intellimize Acquisition

What is it?

‍Webflow recently acquired Intellimize, a platform known for its advanced A/B testing and personalization capabilities. This acquisition will bring A/B testing functionalities natively into Webflow, making it easier for marketers to optimize their websites.

What can expect to do with it?

• Run Native A/B Tests: Test different versions of your web pages directly within Webflow to determine what performs best.
• Personalize Content: Deliver tailored content to different audience segments, improving user engagement.
• Boost Conversions: Use data-driven insights to optimize your website, increasing conversion rates and overall effectiveness.

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What this means for you as a B2B Marketer

Webflow's recent updates are making it possible for marketers to take full control of their websites. Here’s how these features can benefit you:

1. Faster Campaign Launches: With the new Page Building feature, you can quickly create and launch landing pages for your marketing campaigns. So, no more waiting for developers—just drag, drop, and publish.
2. Consistent Branding: Using Components and Slots, you can ensure that your branding remains consistent across all pages. You can easily reuse design elements and customize content without altering the overall design, saving time and maintaining a uniform look.
3. Real-Time Content Management: CMS on Canvas Editing lets you make content changes directly on your visual designer and see them instantly. This real-time editing feature simplifies content updates and ensures your content looks perfect before publishing.
4. Global Reach: Localization features allow you to tailor your website for different regions and languages. You can expand your reach, improve user experience, and boost SEO with localized content.
5. Advanced Optimization and Personalization: The Intellimize acquisition will bring native A/B testing and personalization to Webflow. You will then be able to test different page versions and tailor content for specific audience segments to increase engagement and conversions.
6. Streamlined Collaboration: With Libraries, you’ll soon be able to share design assets across different projects and teams. This will ensure that all your websites have a consistent look and feel, and you never have to start a project from scratch.

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Conclusion

Marketers need to have control over websites, and Webflow is making it possible. With every new update, Webflow is making it easier and easier for non-technical users to make the most of their websites. You can now iterate and ship your marketing experiments even faster — without relying on their dev team. We are betting on Webflow for all our websites, and you should too.