The challenge

Halda, with the introduction of new AI features in their products, recognized the need for a branding overhaul. Their existing brand identity no longer matched the advanced capabilities and modernity of their AI-enhanced offerings. They needed a look-and-feel that mirrored the innovation and sophistication of their products.

Amply took on the challenge of redefining Halda's brand image to align with their state-of-the-art AI features. We embarked on a journey to create a fresh, cutting-edge brand identity that resonated with the technological advancement of their products. This involved designing a new logo, selecting a modern color palette, and creating visual elements that reflected AI's futuristic and innovative nature. The new branding was not just about aesthetic appeal; it was also about effectively communicating the enhanced capabilities and sophistication of Halda’s AI features. By revamping Halda’s brand identity, we ensured that their external image accurately represented the high-tech essence of their products, positioning them as a forward-thinking leader in their industry.