Integrating Webflow with HubSpot for Enhanced Lead Management: Step-by-Step Guide

Imagine your website as a conference venue where potential clients drop by. Now, the ball is in your court. Add them to your collection of customers or pass them off as cold leads. 

What can make a difference?

A website optimized for lead management with the right software to track and follow up on the leads.  

Inbound marketing and sales tools are crucial to deliver personalized results to clients. In fact, a customized experience can be a lifesaver and increase conversions by upto 63%. 

Do you want an appealing website supported with lead generation tools? 

Experience the best of both worlds with the Webflow and HubSpot integration. While the Webflow site builder lets you design an exceptional website, it will make your B2B business unparalleled with HubSpot’s robust customer platform. 

Curious to know how this integration works? Dive in as we unravel it for you. 

Webflow: A Visual Website Development and Web Designing Tool

Webflow is a visual website development platform that helps businesses leverage the power of code with no knowledge of code required. It generates ready-to-publish clean code to simplify the entire site development process.

The benefit? You can use your imagination to create a web design complete with animations and customizations without worrying about code. The tool covers the technical aspects of web development, allowing you to focus more on the web design part. 

Not only creating a phenomenal website initially but this tool is powered for growth and scalability. Leading brands across industries trust Webflow to design a website that surpasses the competition. From Dropbox to Philips to The New York Times and PWC, Webflow has served as the web designing tool, web development tool, and CMS to cover the varying needs of all these companies. 

With educational support from Webflow University and technical support from the team, building a website becomes almost a no-brainer. Webflow's absolute game-changer status is evident from its 138.80% growth from 2020 to 2023.

HubSpot: An Inbound Marketing and Sales Tool

HubSpot is a powerful tool that connects sales, marketing, and users through its AI-powered customer platform. Businesses get a unified view of the customer's engagement throughout the user journey to provide them with the best experience possible. 

Over 2 million users across 135 countries trust the HubSpot developer platform as their customer management support system. 

HubSpot extends the following features: 

• Marketing Hub: Generate leads and automate marketing and analytics 
• Sales Hub: Deal management and sales automation with an easy-to-adopt sales software 
• Services Hub: Provide support and drive retention with an omnichannel help desk and customer success workshop
• Content Hub: Content creation and management with AI-powered software
• Operations Hub: Data activation and management with AI-powered data quality automation 
• Commerce Hub: Automated billing and easy to embed payment links with their B2B commerce software 

HubSpot’s distinguishing factor is its customer-centric approach, which focuses on providing the best-personalized experience to clients. Additionally, its automated marketing workflows make it relatively easier to manage leads and reach out to potential clients. 

If you connect HubSpot, it is possible to serve clients the right way. Give them what they want, and customer satisfaction will grow, enhancing the conversion rate. 

Boyd, a trusted innovator in sustainable engineered material and thermal solutions, successfully captured 82% more high-quality leads with HubSpot. 

Why Integrate Webflow with HubSpot?

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In 2024, Webflow has become an essential tool for marketers, offering the ability to elevate online businesses by providing high-performing websites that meet evolving customer needs. When integrated with HubSpot, users can experience the best of both worlds: a top-tier website and a world-class customer support system.

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This HubSpot and Webflow integration offers a seamless blend of insights and functionality. HubSpot provides valuable insights into customer engagement and behavior, while Webflow site search and tools allow for the creation of tailored web experiences that maximize engagement based on these insights.

But it's not just about enhanced lead management. CRM software, like HubSpot, also has a significant impact on lead costs. By leveraging targeted marketing with the right data from CRM platforms, marketers can reduce lead costs by up to 23%, putting an end to wasted marketing efforts and driving more efficient lead generation.

Integration features 

Here are a few things that businesses can accomplish through HubSpot and Webflow integration: 

• Style HubSpot forms in Webflow: Embed and style HubSpot forms directly to match the theme of your website. You can use an existing HubSpot form just as you would use existing Webflow forms. The connected forms can simplify your functioning immensely.

• Simple data sharing: Easily transfer data from one platform to another through connected forms, whether you want to transfer form submissions data or add approved campaign images and videos. 

• HubSpot chat bots and site tracking: Embed and style HubSpot assets to your Webflow, such as add a HubSpot chatbot and the HubSpot tracking code, within a few clicks to simplify the functionality. 
• Automate marketing campaigns and trigger workflows: Use HubSpot’s email campaign tools to personalize, schedule, and automate your marketing efforts. You can also trigger workflows like sending onboarding emails based on user actions on your Webflow site (like forms submission).

Integration benefits 

Generating leads and boosting conversions becomes a no-brainer with the HubSpot Webflow integration. Here are the prime benefits derived from this integration: 

• Lead capture: Style HubSpot forms to capture user data directly in the HubSpot CRM. This eliminates the chances of lead loss due to manual data entry.  

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• Enhanced user engagement: Using data collected through HubSpot lead capture forms, you can deliver personalized solutions to users based on their actions. This helps you improve user experience and build lasting customer relationships. 

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• Improved conversion rates: When you build a personalized user experience it enhances your conversion rates through improved data syncing and streamlined lead processing.  

For example, you can discover which pages of your website are the most engaging and which are the least to work on them better. 

How to Integrate Webflow with HubSpot?

You can integrate Hubspot with the help of the Certified HubSpot app.

Requirements

Keep in mind that the Webflow Enterprise pricing package might be necessary to connect Webflow with HubSpot. You don't need to be a tech whiz for the integration, but understanding the process is recommended. Moreover, customizing the features and troubleshooting might require some technical expertise. 

4 Ways to Integrate Webflow and HubSpot

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There are four ways to execute the HubSpot Webflow integration. Let’s take a look at each of them: 

1. Webflow to Zapier to Hubspot

Zapier helps businesses connect HubSpot and Webflow forms to seamlessly integrate features. Be it a simple data entry or an end-to-end process, Zapier makes the interaction very smooth. It helps you build automatic workflows called Zaps between two different applications without any code. 

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All you have to do is create a Zapier account and establish a relationship between Webflow and HubSpot. For example, whenever a customer fills out existing Webflow forms, Zapier will send it automatically to your existing HubSpot form. Filling out the Webflow forms is the trigger, and sending it to the existing HubSpot form is the action. 

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Once this process is complete, map the data and test the Zap you have created. After testing and getting a satisfactory result, activate your Zap. 

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There are so many triggers you can create to send user information directly to HubSpot using this method which you can view here. 

2. Webflow and Hubspot HTML Forms

In this method, start creating a new HubSpot form, and click on ‘Embedded form’. After adding all the form fields and customizing the style, click on the ‘Embed’ button. You'll find it on the top right of the web page.

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Now copy the code and go to your Webflow site and select the project where you wish to embed the form. Drag and drop to the exact place where you wish to embed and style HubSpot form and click on 'Add Elements (+)’. 

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Once you are done, click on ‘Publish’ to update the change on your website. 

3. Enterprise and HubSpot 

This integration type does not require a middleware connection for embedding forms.

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It comprises two steps. You must use the OAuth connection modal to link the HubSpot and Webflow accounts. Once this is done, you can map the Webflow form fields directly to the HubSpot software. However, this integration method requires a Webflow Enterprise Subscription priced at $10K per year.

4. Webflow and Hubspot tracking code

Integrating the two softwares through the tracking code is very simple. All you have to do is navigate to your HubSpot tracking code by logging in to your HubSpot account.

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Once you have this code, go to the Webflow dashboard, select your project and go to project settings. Here, you will find an option saying ' Custom Code.’ Write your HubSpot tracking code in the section titled ‘Head Code’. Finally, save the changes and click on ‘Publish.’

How to install and authorize the HubSpot App

Here are the steps to be followed for installing the HubSpot app and authorizing it: 

• Visit the HubSpot app detail page. 
• Click ‘Add to Site’ and select the Webflow site you want to connect with HubSpot. 
• Review the scope and click on ‘Authorize App.’
• Simply select the desired HubSpot account and click on ‘Choose Account.’
• Lastly, click ‘Connect App, ' which will redirect you to the dashboard. 

By following these steps, the application will be successfully installed. The next step is to launch the app menu in the designer. Follow these steps: 

• Open the Apps Panel and hover over the HubSpot App. 
• Click on ‘Launch’ from the dropdown menu and you will be ready to go! 

What Users Are Saying?

Here’s what a user says about this integration, “For over five years, I've been frustrated with the severe limitations of HubSpot's forms. Thankfully, Webflow addressed this issue in under two years. Now, we can customize forms with reasonable styling options directly in the Webflow designer. Connecting Webflow to HubSpot with this app is very straightforward, and if you know how to style elements in Webflow, it's easy to achieve the desired look for your forms.”

However, this integration has both negative and positive aspects. While it works wonders for some people, others think it is not worth it. 

Positive reviews 

• Most users claim the integration is smooth and can be executed within minutes. As a result, they do not have to think about this integration or plan it. 

• Both softwares provide numerous tutorials on integration and maximizing the results of this collaboration. This makes the learning curve smoother and helps you explore opportunities quickly. 

• The HubSpot CRM gives detailed insights on user engagement that help businesses understand the areas where they lack. These insights also assist in following up with potential clients, satisfying them better on the Webflow site, and converting them into long-term clients. 

• The Webflow site performance enhances significantly after the integration by acting on the feedback and insights received through HubSpot tools. 

• You can customize the native Webflow form and connect your Webflow forms to HubSpot forms and the reverse, which is a much-appreciated distinguishing factor. 

Negative reviews 

• One common trouble most users face is with support. Finding the right person to assist from the two softwares can be difficult with shared responsibilities and overlaps. 

• Mapping can be complicated, and using HubSpot forms can cause bugs when dealing with the integration. 

To maximize the benefits of this integration, you must use the HubSpot tools wisely. Keep updating the information derived from HubSpot analytics from time to time for effective personalization on the website. Additionally, forms and HubSpot chatbot features can assist greatly in managing and tracking business leads.  

Lastly, analytics play a central role. You must keep an eye on what’s working for you and what’s not to address concerns in a timely manner. 

Enhance Lead Management with Webflow HubSpot Integration

Integrating Webflow with HubSpot can be the ideal choice to enhance lead management and convert more leads at a lower lead cost. With HubSpot’s analytic tools and lead tracking features by your side, designing the website in the customer’s best interest becomes a breeze. 

Integrate the two softwares smoothly with assistance from Amply, a specialized Webflow agency that target growth. Connect with us today to get on your way to executing the Webflow and HubSpot integration eliminating your risk of losing a crucial lead.  

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