About Sanity
Sanity is a popular headless CMS known for its flexible content modeling and robust API-driven approach. It allows teams to build custom content structures using schemas and real-time collaboration tools. While Sanity excels at giving you full control over your data, it does have some limitations that often lead teams to explore other options:
- Complex Setup and Frontend Development:
Sanity is designed to manage content without a built-in visual editor. This means you need to develop a custom frontend to display your content—adding extra time and resources to your project.
- Limited Visual Editing Capabilities:
Without a native design layer, making quick visual updates or implementing a unified design system can be challenging. Teams often find that they need a more integrated solution that allows them to edit and design their site simultaneously.
- Integration and Maintenance Challenges:
While Sanity’s API-centric approach offers flexibility, integrating it with a standalone frontend framework can complicate maintenance and scaling—especially for non-developer teams.
- Content Presentation Hurdles:
Managing complex content structures is one of Sanity’s strengths, but presenting that content in a visually engaging and cohesive manner often requires additional development effort. This can slow down updates and limit your ability to quickly adapt your website’s look and feel.
Because of these challenges, many businesses choose to migrate from Sanity to a platform like Webflow—where they can combine the power of a structured CMS with an intuitive, all-in-one visual design and hosting solution.
Need a more in-depth comparison to see which platform is right for you? Check out our Webflow vs Sanity Comparison article.
And if you’ve already decided to move to Webflow, here’s how you can migrate your site from Sanity CMS to Webflow.
Step-by-Step Sanity to Webflow Migration Process
Migrating from Sanity to Webflow is a full-stack transition. It’s not just about moving content—you’re also shifting from a developer-built frontend to a visual platform that handles both design and CMS.
Here’s a complete guide to help you migrate your Sanity project to Webflow:
1. Audit Your Sanity Setup
Before anything moves, you need a clear picture of what exists.
- List all document types (e.g.,
blogPost,author,product). - Review schema definitions, references, and field types.
- Identify routes, page structures, and how content flows into your current frontend.
- Take note of conditional rendering, filters, or dynamic page logic.
Pro Tip: Export your schema JSON and use Sanity Studio as a reference while rebuilding.
2. Export Your Sanity Content
Use Sanity CLI or scripts to extract your data:
- Run
sanity dataset exportto download your content in JSON format - Optionally use GROQ queries to export only specific types or filter data
- Export all referenced media (images, files, etc.) separately
Pro Tip: Flatten nested references where possible, since Webflow CMS doesn’t support extremely deep nested relationships.
3. Plan Your Webflow CMS Architecture
This step is critical for clean structure and scalability.
- Create a list of all CMS Collections you’ll need (e.g., Blog Posts, Authors, Categories)
- Map each Sanity schema to Webflow fields (text, image, rich text, switch, etc.)
- Define relationships: use multi-reference fields or workarounds for nested logic
- Decide which content will be CMS vs static pages
Plan your slug structure in advance to preserve SEO and avoid URL mismatches.
4. Rebuild the Frontend in Webflow Designer
Since your frontend in Sanity was likely custom-coded, this step brings your UI to life visually.
- Recreate layouts: header, footer, home, blog, product, etc.
- Use Webflow’s visual designer to build responsive sections, components, and CMS-powered templates
- Match or improve the previous design — it’s a great chance to modernize the look
- Rebuild dynamic elements like filters, conditional displays, or repeaters using Webflow's native features
- Recreate advanced logic like category-based filtering, show/hide conditions, or tag-based content sorting using Webflow's native tools or third-party scripts
5. Prepare and Import Your Content
Now, bring your structured content into Webflow CMS:
- Convert Sanity JSON into CSV format (using tools like Make, or custom scripts)
- Clean and flatten the data to match your Webflow Collection fields
- Use Webflow's CMS import tool to upload each Collection
For large datasets, break them into smaller chunks to avoid Webflow import limits.
6. Rebuild SEO Structure and Redirects
Make sure you don’t lose any search visibility:
- Add custom slugs, meta titles, and descriptions to all CMS items and static pages
- Recreate image alt text and open graph settings
- Set up 301 redirects from your old Sanity routes to your new Webflow URLs
- Submit a new sitemap to Google Search Console
- Check for any canonical tags or structured data you had in your previous setup and replicate it where possible.
7. Reconnect Integrations
If your Sanity site was using:
- Forms → Rebuild in Webflow and connect to your CRM or email tool
- Analytics → Add Google Analytics, Microsoft Clarity, or other tracking scripts in Webflow (Here’s how you can easily integrate Google Analytics with Webflow).
- Marketing tools (HubSpot, Intercom, etc.) → Reconnect via embeds or native integrations
If you used webhooks or APIs in Sanity, consider if they're still needed or if simpler alternatives exist in Webflow.
8. Test and Launch
Before going live:
- Review all CMS templates and static pages
- Test across desktop, tablet, and mobile
- Check forms, links, filtering, pagination, and animations
- Run a Lighthouse or PageSpeed test
- Preview on Webflow’s staging domain before updating DNS
9. Monitor After Launch
Once your site is live, keep an eye on key performance and SEO metrics:
- Use Google Search Console to check for crawl issues, sitemap indexing, and redirects
- Monitor rankings and traffic for pages with previous SEO value
- Check forms, CMS filters, and mobile responsiveness regularly
- Watch for broken links or missing images from imported content
Want us to handle all of this for you?
We at Amply, help teams migrate from Sanity to Webflow—from structured content and schema mapping to frontend rebuild and SEO. Book a free migration call, and we’ll help you migrate your site to Webflow without any data loss, downtime of negative SEO impact.
Common Challenges With Sanity to Webflow Migrations
Migrating from Sanity to Webflow can be powerful—but it’s not always simple. Here are a few challenges teams often run into when making the switch:
- Complex Content Relationships Don’t Always Translate:
Sanity allows deeply nested references and flexible schemas. Webflow CMS has more limits—especially with one-to-many relationships or multi-level references—so you may need to flatten content or rethink the structure. - Rebuilding Frontends Without Losing Functionality:
Sanity gives full developer control over the frontend. In Webflow, you’ll need to recreate those layouts and interactions using visual tools. Complex filters, conditional displays, and custom logic can take time to replicate. - Transforming Structured Content into Webflow-Compatible Formats:
Sanity exports JSON, but Webflow imports flat CSVs. You’ll need to reformat your data to match Webflow’s structure, which can get tricky if you're dealing with rich text, arrays, or references. - Matching SEO Structure and Routing Logic:
If your Sanity site uses custom slugs, nested routes, or dynamic query-based pages, you’ll need to carefully recreate those patterns and set up 301 redirects in Webflow to avoid hurting SEO. - Reconnecting Third-Party Integrations:
Forms, CRMs, analytics, and other tools won’t automatically transfer. You’ll need to rebuild and reconnect them manually—especially if your Sanity setup relied on custom scripts or APIs. - Downtime or Broken Pages After Launch:
Without a solid migration checklist, it’s easy to miss things. Broken links, missing SEO tags, or misaligned content fields can hurt site performance and search rankings after going live.
How Amply Helps With The Migration Process
Sanity to Webflow migrations can get complex—especially when structured content, custom schemas, and frontend rebuilds are involved. We handle all of it, start to finish.
Here’s what working with Amply looks like:
- Deep Experience With Structured CMS Migrations:
We’ve migrated sites from headless CMSs like Sanity, Prismic, and Contentful. We know how schema-based systems work and how to make them fit cleanly into Webflow CMS. - Schema Mapping + CMS Architecture Planning:
We don’t just move your data—we re-architect it for usability. That means flattening complex relationships, preserving key references, and setting up easy-to-manage Collections. - Structured Imports, Transformed Correctly:
We clean and convert your content from JSON to Webflow-friendly CSVs. Rich text, slugs, references, media—everything ends up in the right place. - Frontend Rebuilds That Match or Improve:
We visually recreate your frontend in Webflow—fully responsive and clean. Want a design refresh too? We’re happy to take it up a notch. - SEO, Redirects & Launch Support:
We take care of 301 redirects, metadata, canonical URLs, and slugs to protect your SEO. Plus, we’ll guide you through DNS updates and launch steps—no last-minute stress. - Post-Migration Support & QA:
After launch, we stick around to catch issues, help your team get comfy with Webflow, and fine-tune anything that needs attention.
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