Squarespace to Webflow Migration

About Squarespace

Squarespace is a popular all-in-one website builder that’s well-loved for its elegant templates and ease of use. It lets you launch a beautiful site without any coding knowledge—a big plus when you're just starting out. However, as your business or online presence grows, you might notice a few limitations:

• Customization Limits:
  Although Squarespace’s templates are stylish, they come with preset layouts and design constraints. This means that if you want to create a truly unique, branded website, you may find yourself working around these restrictions, which can limit your creative control.

• Basic Content Management:
  The built-in CMS in Squarespace is designed for simplicity. While this works for straightforward sites, managing a growing library of content—such as blogs, case studies, or product pages—can become challenging. More complex content structures may require a more robust system.

• Performance & SEO Constraints:
  Squarespace uses a lot of built-in scripts and features that can sometimes slow down your site. Additionally, you have limited access to advanced SEO settings, making it harder to optimize meta tags, page speed, and custom code for better search rankings.

• Scaling Challenges:
  As your site expands, the platform’s rigid structure might make it difficult to integrate advanced features or tailor the backend to your evolving needs. This can hinder your ability to quickly adapt to new trends or business requirements.

Because of these challenges, many businesses eventually switch from Squarespace to a platform like Webflow. With Webflow, you gain full design freedom, a powerful and flexible CMS, and better overall performance—all of which help support growth and drive better user engagement.

Still thinking if Webflow is a better choice for you? Our Webflow vs. Squarespace Comparison article will help you make a better decision.

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Step-by-Step Migration Process

Squarespace doesn’t make migration super easy—but with the right steps, you can move everything to Webflow cleanly. Here’s a step-by-step breakdown of what you’ll need to do:

1. Audit Your Current Squarespace Site

Start by listing all your pages, blog posts, product listings, and forms. Make note of:

• Page URLs and structure
• SEO metadata (titles, descriptions)
• Images, galleries, and media
• Blog categories/tags
• Custom code or third-party integrations

Pro Tip: Use your sitemap or a crawling tool like Screaming Frog to make sure you don’t miss hidden or unlinked pages.

2. Export What You Can from Squarespace

Squarespace has limited export options, but here’s what you can get:

• Blog posts (in XML format)
• Basic pages and text content
• Some media files (not all)
• Unfortunately, products, custom layouts, and form submissions do not export. For missing content, plan to manually copy-paste or save assets manually.

3. Rebuild Your Site’s Design in Webflow

This is where the real flexibility kicks in:

• Recreate your layouts using Webflow Designer
• Match your original design or use the opportunity to redesign
• Build fully responsive pages (Webflow gives you full control over breakpoints)
• Add animations or interactions if needed
• Use global classes and components to speed up your rebuild and keep things scalable.

4. Set Up CMS Collections (If Needed)

If your Squarespace site has:

• Blog posts
• Case studies
• Projects
• Product listings
• …then Webflow CMS can handle them.

Here’s how you can do it:

• Create CMS Collections in Webflow
• Add fields for title, slug, rich text, image, etc.
• Manually add content or import via CSV (for blogs, use the XML-to-CSV method)

Pro Tip: Plan your CMS structure before building collections—it saves time later.

5. Recreate SEO Setup and Redirects

To avoid losing rankings:

• Add page titles and meta descriptions in Webflow
• Upload alt text for images
• Set up 301 redirects to match old Squarespace URLs
• Create a custom sitemap and submit it to Google Search Console

Be especially careful with blog and product URLs—they often change formats.

6. Rebuild Forms and Integrations

Squarespace forms and integrations won’t transfer over.

• Rebuild forms using Webflow’s Form block
• Connect them to your CRM or email tools (e.g., HubSpot, Mailchimp, etc.)
• Re-add embeds (e.g., Calendly, YouTube, Typeform) manually

7. Test Everything Before Launch

Before publishing your new Webflow site:

• Test every page on desktop, tablet, and mobile
• Check all internal links, buttons, and forms
• Run performance tests (Lighthouse, PageSpeed Insights)
• QA all CMS templates and filters

8. Launch & Monitor

Once everything is good to go:

• Connect your custom domain to Webflow
• Publish the site
• Submit your sitemap again
• Monitor for broken links, form submissions, and SEO performance over the first few weeks

Check Google Search Console regularly for crawl errors or redirect issues.

Want to skip all the hassle?

We frequently help clients move from Squarespace to Webflow seemlessly. If you'd like to offload the whole thing, we’ve got you covered. Book a free migration call.

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Common Challenges With Squarespace to Webflow Migrations

Moving away from Squarespace might sound simple—but there are a few tricky parts teams often run into when doing it themselves:

• ‍Limited Export Options:
  Squarespace only lets you export basic content like blog posts and some page data. Most of your site—like layouts, product pages, galleries, and forms—needs to be manually rebuilt.‍
• Rebuilding the Design from Scratch:
  Squarespace uses locked templates. Once you leave, you don’t get a design file to bring with you. Everything—from layout to spacing to styling—needs to be rebuilt natively in Webflow.‍
• Recreating Dynamic Content (Blogs, Products, etc.):
  Blogs, portfolios, product listings, or any repeatable content structures need to be recreated in Webflow CMS. And if you had filters or category pages, you’ll need to set those up again manually.‍
• Rebuilding SEO Metadata + Redirects:
  Meta titles, descriptions, and alt text don’t always transfer. You’ll also need to manually recreate 301 redirects for every URL that changes—which is essential to avoid SEO losses.‍
• Reconnecting Forms and Embeds:
  Forms, CRMs, pop-ups, and third-party embeds (Calendly, newsletter tools, etc.) won’t carry over. Everything has to be rebuilt and re-integrated from scratch.‍
• Testing Every Page, Link, and Form:
  Because you’re rebuilding manually, it’s easy to overlook small details—broken links, missing images, mobile layout issues, or SEO fields that were never added back in.

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How Amply Helps with the Migration Process

Migrating from Squarespace to Webflow takes more than just moving text and images. We help you rebuild smarter, not just replicate—and make sure your new site is set up to scale.

Here’s how we help:

• Clean, Custom Webflow Rebuilds:
  We recreate your site’s design—or give it a refresh—using clean, responsive layouts built natively in Webflow. No templates. No junk code.
• Structured CMS Setup:
  We turn your blog posts, case studies, or product pages into structured Webflow CMS Collections to make content easier to manage and scale.
• SEO & Redirect Mapping:
  We manually recreate titles, meta descriptions, alt text, and slugs, and set up 301 redirects from your old Squarespace URLs to preserve SEO.
• Integration & Form Rebuilds:
  We rebuild all forms and reconnect tools like Mailchimp, HubSpot, or Google Analytics—no plugins or third-party add-ons needed.
• A Clear Process and Timeline:
  We guide you through the entire migration with clear communication, weekly updates, and a timeline you can count on.
• Designed With B2B Needs in Mind:
  We work mostly with SaaS, AI, and service-based businesses, so we focus on what actually matters for conversion, performance, and scale.