Wix to Webflow Migration

About Wix

Wix is one of the most popular drag-and-drop website builders, known for its simplicity and user-friendly interface. It’s a great tool for quickly setting up a website without needing to code. However, while Wix excels at helping small businesses and beginners get online, it does have its limitations:

• Limited Customization:
  Wix’s design flexibility is constrained by pre-made templates. As businesses grow, many find these restrictions limit their ability to create truly unique, branded experiences.

• Basic CMS Capabilities:
  Though Wix offers a built-in CMS, it’s best suited for simple content needs. Managing complex content or scaling with a growing library of blog posts, case studies, or product pages can become challenging.

• Performance and SEO Limitations:
  ‍The platform’s reliance on heavy built-in scripts and less optimized code can impact site speed and SEO, which are critical for business growth.

• Scaling Challenges:
  As a site expands, the lack of robust backend control and customization options can make it hard to adapt quickly to new requirements or integrate advanced features.

Because of these challenges, many businesses eventually move from Wix to a platform like Webflow—where they gain full design control, advanced CMS features, and superior performance to support their growth.

If you are still on the fence, trying to decide if Webflow is right for you, this Webflow pros and cons comparison will help you get a clearer picture and make a better decision.

And if you’ve already decided to move to Webflow, here’s how you can migrate your site from Wix to Webflow with a step-by-step approach.

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Step-by-Step Wix to Webflow Migration Process

Migrating from Wix to Webflow isn’t just about copy-pasting content—it’s a structured process. Here’s a more detailed, step-by-step guide to help you do it right, avoid mistakes, and launch with confidence.

1. Audit Your Existing Wix Site

Before you touch Webflow, take stock of what exists.

• List every page and section (use your sitemap or navigation as a guide)
• Document all text content, images, downloadable files, forms, and galleries
• Note down SEO details: page titles, meta descriptions, image alt text
• Make a backup: screenshots, or export what you can (like blog RSS feeds)

Pro Tip: Use tools like Screaming Frog or Sitebulb to crawl your site and export URL structure and metadata.

2. Plan the Structure of Your New Webflow Site

Don’t just copy what you had—this is a chance to improve.

• Sketch out a cleaner sitemap if needed
• Decide what becomes static vs dynamic content (e.g., blog → CMS)
• Group your pages into sections (marketing pages, legal pages, blog, etc.)
• Think ahead: What do you want to scale in the future?

The better you plan your CMS Collections now, the easier it is to manage later.

3. Extract and Organize Your Content

Wix doesn’t offer true content export, so you’ll need to get hands-on.

• Copy-paste content manually into a Notion doc, Google Doc, or spreadsheet
• Download images and videos and rename them clearly
• For blogs: check if your Wix RSS feed can be imported into Webflow using CSVs

Organize your content folder-wise: Pages, Blog Posts, Media, etc. This will speed up your rebuild.

4. Rebuild the Design in Webflow

Now it’s time to bring everything to life.

• Start with page structure: nav, sections, footer
• Reuse global classes and styles—don’t reinvent the wheel on each page
• Match your design 1:1 or take the opportunity to upgrade
• Make it responsive: test layout on tablet and mobile as you go

We prefer Finsweet’s Client-First naming convention. Use it to your future self a lot of headaches.

5. Set Up Webflow CMS

If you have blog posts, case studies, or any repeatable content:

• Create CMS Collections (e.g., Blog, Projects, FAQs)
• Define fields: title, slug, image, author, category, body, etc.
• Import content manually or via CSV
• Design CMS templates to match your site’s style

Keep your CMS flexible—think about how content might evolve later.

6. Add SEO Details + 301 Redirects

Don’t launch without taking care of SEO.

• Add meta titles, descriptions, and alt text for every page and image
• Match old URLs to new ones and set up 301 redirects in Webflow
• Generate and submit a new sitemap.xml in Google Search Console

If your URLs are changing, 301 redirects are essential to preserve SEO rankings.

7. Test Everything Before You Go Live

This step is often rushed—but it's the most important.

• Check every page on desktop, tablet, and mobile
• Test all links, forms, and CMS templates
• Check loading speed with Lighthouse or PageSpeed Insights
• Proofread text and confirm visuals display properly

Use Webflow’s staging domain (yourproject.webflow.io) to share the test site before launch.

8. Launch Your Site and Monitor

When you're confident everything works:

• Point your domain to Webflow (update DNS records)
• Remove any "noindex" settings from project settings
• Recheck redirects, analytics, and form connections
• Monitor performance and SEO over the next few weeks

Set up Webflow’s built-in analytics or connect GA4, and watch for traffic drops or crawl errors. If you need help deciding which analytics platform is right for, check out our comparison article for Webflow Analyze Vs. Google Analytics.

Want someone to handle this for you instead?

If this sounds like a lot—we get it. We’ve migrated dozens of Wix sites to Webflow, and we’re happy to take it off your plate. Book a call with us, and we’ll help you migrate your site to Webflow without any data loss, downtime of negative SEO impact.

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Common Challenges With Wix Migrations

Wix makes it easy to get started, but moving away from it isn’t always as straightforward. Here are a few challenges people often run into when migrating to Webflow:

• Broken Links & Lost SEO Rankings:
  Wix limits control over URL structures and SEO exports. Without properly set up 301 redirects, your new site could lose rankings and confuse search engines.
• Limited Content Export Options:
  There’s no easy way to export pages or collections from Wix. Most content—like blog posts, media, and page layouts—has to be manually copied or rebuilt.
• Recreating Design Elements & Interactions:
  Wix layouts and animations don’t translate directly into Webflow. You’ll need to manually rebuild sliders, animations, and layout logic to match—or improve—the original.
• Reintegrating Forms, Apps & Tools:
  Forms, pop-ups, and embedded apps from Wix won’t transfer automatically. You’ll need to rebuild them in Webflow and reconnect tools like CRMs, email platforms, and analytics.
• Migrating Blog Posts or CMS Content:
  Wix blog content is tricky to move, with no direct CSV export. You might have to rely on RSS feeds, third-party tools, or manual copy-paste for each post.
• Testing Across Devices & Browsers:
  Wix handles responsiveness behind the scenes. In Webflow, you have full control—so it’s on you to make sure the site looks and works right on all screen sizes.

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How Amply Helps With The Migration Process

If the process feels a bit much — we get it. We’ve helped companies of all sizes move from Wix to Webflow without the headaches.

Here’s what working with us looks like:

• A Dedicated Migration Expert:
  You’ll work with one main point of contact throughout the entire process—from the initial audit to post-launch support. No handoffs or confusion.
• Clean, Custom Webflow Builds (and Redesigns if Needed):
  We rebuild your site natively in Webflow using clean structure and best practices. Want a design refresh while we're at it? We’ve got you covered.
• Structured CMS Setup:
  Whether it’s blogs, case studies, or resource hubs, we build scalable CMS Collections that are easy to manage and set up for long-term growth.
• SEO-First Approach:
  We take care of 301 redirects, metadata, structured content, and site speed—so your rankings stay protected during and after the move.
• Deep Experience in B2B:
  We specialize in B2B websites—especially SaaS, AI, and service businesses—so we focus on what actually drives performance, clarity, and conversions.
• Transparent Timelines & Process:
  You’ll always know what to expect. We clearly map out each phase, set realistic timelines, and follow through without surprises.
• Built for Scale:
  Our Webflow builds are made to grow with you—whether you’re adding new content regularly or expanding your product offerings.