Wordpress to Webflow Migrations

About WordPress

WordPress is one of the most widely used content management systems in the world. It powers over 40% of the websites worldwide, from personal blogs to large enterprise sites—and for good reason. It’s open-source, customizable, and has a massive plugin ecosystem. But as websites grow and marketing teams move faster, some of WordPress’s strengths start to feel like limitations.

• Heavy Dependence on Plugins
  Want to add SEO tools? Page speed optimization? Custom layouts? Chances are, you’ll need multiple plugins—and the more you add, the harder it gets to manage performance, compatibility, and security.

• Theme and Page Builder Limitations
  While page builders like Elementor or WPBakery offer more control, they can still feel clunky, slow, or hard to maintain. And custom themes often require developer support to update even simple layouts. (moving from Elementor to Webflow? See how they stack against each other in this Elementor Vs Webflow comparison)

• Maintenance and Security
  Keeping a WordPress site running smoothly takes work—regular updates, backups, and security patches. If you forget, you risk broken pages or vulnerabilities.

• Performance & SEO Overhead
  WordPress sites often require additional tools or plugins just to stay fast and SEO-friendly. All of this adds up to more things to manage—and more room for things to break.

Issues like these cause Wordpress users to become frustrated overtime, which why more and more businesses are switching from WordPress to Webflow. With Webflow, you get full design control, built-in SEO tools, and a platform that just works—without the plugin bloat.

For example, Rakuten SL (Now ShipNetwork), decided to move its WordPress site into Webflow. As a result, the company saw a significant boost in its page views and user base and a drastic decline in bounce rates.

Want to see how the two platforms compare? Here’s a full breakdown of Webflow vs WordPress.

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Step-by-Step Migration Process

Migrating from WordPress to Webflow isn’t just about moving content—it’s about rethinking structure, cleaning up technical debt, and setting your new site up to scale. Here's a step-by-step breakdown:

1. Audit Your WordPress Site Thoroughly

Before doing anything in Webflow, understand exactly what you're working with:

• List all content types: Pages, posts, categories, tags, and custom post types
• Export URL structure: Use a crawler like Screaming Frog or the “Export All URLs” plugin
• Note key SEO data: Titles, meta descriptions, Open Graph tags, schema
• Document plugins: Especially anything used for SEO, page builders, forms, popups, redirects, or dynamic functionality
• Take inventory of custom layouts, shortcodes, or embedded scripts

Pro tip: Create a spreadsheet to map old URLs to new Webflow pages in advance—it will make redirect setup later much easier.

2. Export WordPress Content & Media

Start by pulling out your content and assets:

• Use WP All Export or WP CSV for blog posts and structured data
• Export images, PDFs, and videos manually (or via plugin-based file manager)
• If using custom post types (e.g., “Events,” “Resources”), make separate exports for each

Clean your CSVs for import—strip HTML tags, remove shortcodes, and normalize special characters.

3. Set Up Your Webflow Project and CMS

Now bring that structure into Webflow:

• Create CMS Collections for things like Blog Posts, Case Studies, or Authors
• Match fields like Title, Rich Text, Slug, Featured Image, Categories, Tags
• Build Collection Templates for detail pages (e.g., /blog/[slug])

If you're migrating nested content (e.g., blog post → author), set up multi-reference fields or use linked collections.

4. Rebuild Your Site in Webflow

WordPress sites can’t be “imported” visually. This step is about rebuilding with intention:

• Recreate your layouts using Webflow Designer
• Start with global components like nav, footer, and shared sections
• Create consistent classes and a naming system (like Client-First or Lumos)
• Reintroduce styling and typography
• Don’t forget: Add interactions (scroll effects, hover states) where they add value—not just for fun

5. Import Content into Webflow CMS

Now bring in your cleaned data:

• Use Webflow's CMS import tool (CSV format)
• Map fields from your export to Webflow collections
• Upload images manually via the Assets panel and relink them to CMS items if needed

Note: WordPress images won’t come through in a clean format—manually relinking is often unavoidable.

If CMS import fails, go manual. Use your spreadsheet to guide field-by-field recreation.

6. Rebuild Key Functionality

WordPress sites often rely on plugins. In Webflow:

• Forms: Use Webflow’s native form block + email notification settings
• Popups: Rebuild in Webflow using interactions or embed tools like ConvertBox
• Search: Use Webflow’s native on-site search or integrate with third-party tools
• Gated content, dynamic filters, memberships: May need tools like Memberstack, Jetboost, Outseta, etc.

Pro tip: Not everything has to be a one-to-one match—some workflows can be simplified during migration.

7. Recreate SEO Settings & Add 301 Redirects

This step protects your existing rankings:

• Reapply all SEO metadata manually
• Add Open Graph settings for each page
• Recreate schema (basic FAQ, Article) using Webflow’s custom code blocks
• Use Webflow's 301 redirect manager to map old URLs to new ones
• Update internal links to the new structure

Don’t forget to regenerate and submit a sitemap in Google Search Console after launch.

8. Test Everything Thoroughly

This is your QA pass before launch:

• Click through every page, button, and nav link
• Test CMS templates (blog posts, category filters, pagination)
• Submit forms, test popups, embed functionality, and make sure everything behaves well on mobile
• Check broken links using tools like Ahrefs or Broken Link Checker
• Run Webflow’s built-in audit tools for accessibility and performance

9. Go Live and Monitor

Once everything checks out:

• Connect your custom domain in Webflow’s Hosting settings
• Update DNS records (Webflow provides provider-specific instructions)
• Monitor performance in Google Analytics and Search Console
• Add backup monitoring tools (e.g., UptimeRobot, Statuscake)

And you’re live!

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Common Challenges With WordPress to Webflow Migrations (And How to Overcome Them)

Even with a solid plan, WordPress to Webflow migrations can hit a few bumps. Here are some of the common issues teams run into—and why it helps to know them upfront:

1. Not Everything Exports Cleanly

WordPress export tools (especially the default XML option) don’t always include custom fields, SEO metadata, or images in a usable way. You’ll likely need to do manual cleanup, custom CSV exports, or pull some data manually.

2. Rebuilding Functionality Without Plugins

If your WordPress site depends on plugins for things like sliders, popups, or filtering, you’ll need to find Webflow-native solutions—or rebuild using Webflow’s interactions and third-party tools like Jetboost, Finsweet, or Memberstack.

3. Media Management Takes Time

Images and media don’t carry over cleanly with most exports. You’ll need to download, organize, upload, and relink them in Webflow—especially in blog posts or CMS items.

4. Matching Page Structure and URLs

Webflow doesn’t use PHP-based URLs, so your slugs may need to change. Without properly set up 301 redirects, this can hurt SEO or break external links.

5. Dynamic Content May Need Restructuring

Custom post types in WordPress don’t directly map to Webflow CMS. You’ll need to rethink your structure—especially if you had nested relationships or complex categories/taxonomies.

6. Styling Doesn’t Translate One-to-One

You can’t “import” styles or themes from WordPress into Webflow. Everything from layout to typography has to be rebuilt—which can be a challenge if you’re aiming for pixel perfection.

7. Manual SEO Rework Is Essential

Even if your SEO setup was strong on WordPress, you’ll need to rebuild it manually in Webflow. That includes metadata, OG tags, alt text, and schema. Forgetting this step is one of the most common reasons SEO drops post-migration.

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How Amply Helps With WordPress to Webflow Migration

Moving from WordPress to Webflow isn’t just a tech decision—it’s often the moment teams finally clean up years of patchwork fixes, theme hacks, and bloated plugins. We’ve done this for fast-moving SaaS, content-heavy sites, and B2B brands that need flexibility and control.

Here’s what you can expect when you work with us:

Full Custom Rebuild in Webflow (With or Without a Redesign)

We don’t use automated converters or clunky templates. We rebuild your site from the ground up in Webflow. Want to stick with your current layout? We’ve got it. Want to modernize the design while we migrate? Even better—we’ll help you clean up the UX, tighten the structure, and give it a visual refresh that fits your brand.

CMS Setup That’s Structured for Growth

We translate your WordPress post types, custom fields, and categories into Webflow CMS Collections that are intuitive and scalable—so your content is easier to manage moving forward.

SEO & Redirects That Protect What You’ve Built

We migrate all your SEO settings—titles, descriptions, slugs, alt tags—and map every legacy URL to a new one using 301 redirects. No link juice lost. No rankings dropped.

Plugin-Free Functionality That Just Works

Popups, filtering, gated content, dynamic layouts—we’ve rebuilt it all using Webflow-native tools or trusted no-code options like Jetboost, Memberstack, and Finsweet. No more plugin clutter or update stress.

Post-Launch QA & Support

We don’t just launch and vanish. We stay involved post-migration to run QA, monitor performance, and make sure your team knows how to use the new site confidently.

Built for B2B Teams Who Want More Control

Most of our clients are marketing or product teams that want fewer bottlenecks. We build with you in mind—so your team can ship updates fast, test ideas, and scale without dev dependency.

Ready to make the switch?

We’ll help you migrate from WordPress to Webflow—cleanly, carefully, and with plenty of room to grow. Whether you’re looking for a 1:1 rebuild or want to refresh the design while you’re at it, we’ve got you covered. Book a Free Migration Call